Sally Madsen, Designer of Social Impact at IDEO, On “Ripple Effect”
Posted by: Katrina on August 16th, 2009 · Leave a Comment
How does design thinking play a role in bringing water to communities of need worldwide? Sally Madsen, Designer of Social Impact (IDEO) at IDEO, tells us how. She joined us for a short interview at IDEO’s office in Palo Alto, California this week. Learn from Sally what “human-centered” design is all about, and hear what Sally has to say about her current project: “Ripple Effect” – an initiative to bring safe drinking water to communities of need in Kenya and India. Sally will be talking more about “Ripple Effect” in an upcoming panel at SOCAP09: Social Capital Markets conference in San Francisco, California on September 1st – 3rd, 2009.
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About: IDEO is a global design consultancy that creates impact through deisgn. Website: 
