Sally Madsen, Designer of Social Impact at IDEO, On “Ripple Effect”

How does design thinking play a role in bringing water to communities of need worldwide? Sally Madsen, Designer of Social Impact (IDEO) at IDEO, tells us how. She joined us for a short interview at IDEO’s office in Palo Alto, California this week. Learn from Sally what “human-centered” design is all about, and hear what Sally has to say about her current project: “Ripple Effect” – an initiative to bring safe drinking water to communities of need in Kenya and India. Sally will be talking more about “Ripple Effect” in an upcoming panel at SOCAP09: Social Capital Markets conference in San Francisco, California on September 1st – 3rd, 2009.

Thanks for watching: please subscribe to envisionGood.tv, comment, and rate this vid! Thanks!

Sally Madsen, Designer of Social Impact at IDEO

About: IDEO is a global design consultancy that creates impact through deisgn. Website: www.ideo.com

---

For more videos of inspiring people, insights, and ideas, follow envisionGood on Twitter or become a fan on Facebook. :)